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How (and why) to develop an ideal client profile for professional service firms

 

Most professional service organizations operate with a nonexistent - or at best, a hazy - sense of exactly who they exist to serve. The official term for this person is "ideal client", and this blog post will explain why and how to develop an...

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Why your professional service brand's visual identity matters more than you think

 
One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the “visual language”...
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How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company's success is "increasingly being determined by their ability to 'defend and protect' AND 'adapt and transform' at the same time." This balance...

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