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Clare Albers

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What we Launched, Learned & Celebrated in 2017

In the grand scheme of the lifetime of an agency, a year isn't all that much. But it sure can feel like a lot. 2017 was a busy, dynamic year for us at Tenth Crow Creative, one that involved huge successes and accomplishments, as well as lessons...

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How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component of this work is figuring out...
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"Delight is not a campaign" - How to create more meaningful customer engagement

One delightful surprise. 

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we're going to look at the concept of "delight" as a...

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How to know if content marketing is right for your professional services firm

 
Over the last five years, content has become a cornerstone of successful digital marketing strategies for businesses across industries, for a few simple and compelling reasons, which we’ll discuss below. For professional service firms and...
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How (and why) to develop an ideal client profile for professional service firms

 

Most professional service organizations operate with a nonexistent - or at best, a hazy - sense of exactly who they exist to serve. The official term for this person is "ideal client", and this blog post will explain why and how to develop an...

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Why your professional service brand's visual identity matters more than you think

 
One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the “visual language”...
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Wondering how your professional service is unique? First, look at how it's not.

 
Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands....
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How to find your professional service firm's differentiation factor

 
Claiming brand differentiation can be difficult for professional service firms for a number of reasons:
  • Professional service industries are constantly undergoing change, and firms find themselves shaping and expanding services to meet...
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14 Feb '2017

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Tenth Crow Profiles: Meet Clare Albers

We like to use our Blog as a place to showcase some of the personalities within our dynamic team. In this post, meet Clare, one of the Brand Managers here at TCC. 

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