Welcome to the Tenth Crow Blog

The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will happen to the...

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What we Launched, Learned & Celebrated in 2017

In the grand scheme of the lifetime of an agency, a year isn't all that much. But it sure can feel like a lot. 2017 was a busy, dynamic year for us at Tenth Crow Creative, one that involved huge successes and accomplishments, as well as lessons...

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Practicing thought leadership for your healthcare organization

 

No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In...

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How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component of this work is figuring out...
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Millennials are changing the professional service industry - here's what you need to know

Just last year, the millennial generation took over as the largest living population in the United States. As a professional service, your company should be anticipating how to handle an increase in millennial clients, who have behaviors and...

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Content, data and healthcare marketing; where are we going?

We recently attended the annual conference put on by the New England Society for Healthcare Communications (NESHCo). This is our third year in a row of attending and it’s always been informative and fun – this year there was even a lobster bake.

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How to turn company sponsorships into marketing opportunities

For many professional service organizations, especially law firms and financial institutions, community and charitable sponsorships feel like a required part of the job. No doubt a significant portion of your marketing budget is dedicated to...

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Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You may be...

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"Delight is not a campaign" - How to create more meaningful customer engagement

One delightful surprise. 

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we're going to look at the concept of "delight" as a...

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5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business' reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important...

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