Welcome to the Tenth Crow Blog

Practicing thought leadership for your healthcare organization

 

No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In...

Read More

How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component of this work is figuring out...
Read More

Millennials are changing the professional service industry - here's what you need to know

Just last year, the millennial generation took over as the largest living population in the United States. As a professional service, your company should be anticipating how to handle an increase in millennial clients, who have behaviors and...

Read More

Content, data and healthcare marketing; where are we going?

We recently attended the annual conference put on by the New England Society for Healthcare Communications (NESHCo). This is our third year in a row of attending and it’s always been informative and fun – this year there was even a lobster bake.

Read More

How to turn company sponsorships into marketing opportunities

For many professional service organizations, especially law firms and financial institutions, community and charitable sponsorships feel like a required part of the job. No doubt a significant portion of your marketing budget is dedicated to...

Read More

Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You may be...

Read More

"Delight is not a campaign" - How to create more meaningful customer engagement

One delightful surprise. 

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we're going to look at the concept of "delight" as a...

Read More

5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business' reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important...

Read More

Best advertising practices for professional service firms

 

If you are exploring new ways to take your professional service firm's brand awareness, customer acquisition, or business development efforts to the next level, advertising is an essential and unavoidable piece of the marketing puzzle. That...

Read More

How to know if content marketing is right for your professional services firm

 
Over the last five years, content has become a cornerstone of successful digital marketing strategies for businesses across industries, for a few simple and compelling reasons, which we’ll discuss below. For professional service firms and...
Read More

Recent Posts