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"Delight is not a campaign" - How to create more meaningful customer engagement

One delightful surprise. 

It might be that simple. Hooking a customer for life can depend on just one interaction that leaves them feeling noticed, appreciated, valued, or happy. In this post, we're going to look at the concept of "delight" as a...

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5 tenets of successful branding for professional service firms

A brand is a complex and multifaceted thing, comprised of a business' reputation, positioning, strengths, weaknesses, visual identity, as well as actual products or services. For professional services, your brand is arguably your most important...

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Why your professional service brand's visual identity matters more than you think

 
One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the “visual language”...
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How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company's success is "increasingly being determined by their ability to 'defend and protect' AND 'adapt and transform' at the same time." This balance...

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Wondering how your professional service is unique? First, look at how it's not.

 
Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands....
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How to find your professional service firm's differentiation factor

 
Claiming brand differentiation can be difficult for professional service firms for a number of reasons:
  • Professional service industries are constantly undergoing change, and firms find themselves shaping and expanding services to meet...
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5 elements of a strong nonprofit brand in 2017

Strong, resonant and impactful branding for nonprofit organizations is more important than ever, for the simple reason that competition for the time and attention of your audience members is growing increasingly fierce. We each endure a barrage...

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It was time.

We are all familiar with the term “The Comfort Zone”.

It’s safe, it’s easy, it feels good. And it can be necessary to stay there for a while. Yet, as we all know, Richard Branson or Serena Williams wouldn’t have gotten where they did by...

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8 brands we fell in love with in 2016

It's a fact of life: we all interact with dozens of brands a day. From the brands of toothpaste or coffee we choose to the clothes we choose to wear to work, we're swimming in brand choices and developing brand loyalty without even realizing it....

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