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The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will happen to the...

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Practicing thought leadership for your healthcare organization

 

No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In...

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How to Market Yourself as an Industry Expert

One of the best parts of our jobs is that we get to help brilliant and capable professionals bring their knowledge to the world, to change and improve the lives of the people they are trained to serve. A component of this work is figuring out...
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Millennials are changing the professional service industry - here's what you need to know

Just last year, the millennial generation took over as the largest living population in the United States. As a professional service, your company should be anticipating how to handle an increase in millennial clients, who have behaviors and...

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How to turn company sponsorships into marketing opportunities

For many professional service organizations, especially law firms and financial institutions, community and charitable sponsorships feel like a required part of the job. No doubt a significant portion of your marketing budget is dedicated to...

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Starting to look for a marketing firm? Here are 5 things to do first.

Picking the right partner for your marketing, branding or advertising efforts is important, not only because these projects can be resource intensive but because the partnership can have a major impact on the future of your business. You may be...

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How to know if content marketing is right for your professional services firm

 
Over the last five years, content has become a cornerstone of successful digital marketing strategies for businesses across industries, for a few simple and compelling reasons, which we’ll discuss below. For professional service firms and...
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8 brands we fell in love with in 2016

It's a fact of life: we all interact with dozens of brands a day. From the brands of toothpaste or coffee we choose to the clothes we choose to wear to work, we're swimming in brand choices and developing brand loyalty without even realizing it....

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6 signs that your medical practice is ready for a rebrand

As with any business or organization, from time to time, it’s important for healthcare organizations and medical practices to check in on the health of their brands. Brand assessments are a natural, essential step in the evolution of any...

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How to choose which social media channels are right for your business

These days, it's impossible to run a business without encountering what feels like a requirement to have and maintain multiple social media accounts. We're often asked by clients, "How do I know which social media networks are right for me?" -...

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